Kitri Studio Anna Black Ditsy Midi  Dress *Gifted
When the likes of well known brands like Zara, Mango and Topshop, amongst many others of course, take the retail world by storm it can be a little difficult for the lesser known brands to be heard.  I love discovering new brands, especially when they have something different and stylish to offer that fits perfectly into my wardrobe.  I mean, I love Zara and the usual favourites, but sometimes I want something more than....well, the usual.  So I did some research of my own and found 10 lesser known brands you really should be shopping right now.

Kitri Studio

Affordable quality pieces with a distinctive style that doesn't break the bank.  Since they only produce a small quantity of each design you know you won't be bumping into anyone else wearing the same outfit.

Polka Dot Dress // Pleated Shirt Dress // Cherry Flared Skirt


A Swedish fashion brand, founded in 2002, influenced by youth culture and street style showcasing a curated mix of its own label as well as a selection of other brands too.  If you like Cos and Monki, you'll love Weekday.

Maxi Dress // Wide Leg Trousers // Denim Jacket 

Nobody's Child

A sustainable fashion brand re-purposing fabrics from past seasons to create unique pieces that not only look great but benefit people and minimise the impact on the environment too.  You won't find the standard seasonal collections here, instead new lines are dropped regularly to keep your wardrobe updated. 

Checked Trousers // Smock Midi Dress // Ditsy Midi Skirt

Sister Jane

A London based fashion brand creating refreshingly unique, vintage inspired pieces combining the latest fashion trends and colourful details with a hint of retro.  Changing their collection every 6 weeks making each item truly a special, limited edition piece to add to any wardrobe. 

Ruffle Trim Trousers // Ruffle Blouse // Lace Maxi Dress

Finery London

A brand launched in 2014 focusing on timeless contemporary pieces that last forever, taking the pressure away from having to keep up with fast fashion and instead feel fabulous in modern, sophisticated clothing to treasure forever.

Cotton Blouse // Frill Trousers // Printed Puff Sleeve Dress


Another London based fashion brand but this one creates a blend of bold urban looks with a hint of those gorgeous, relaxed bohemian vibes.  A place to find unique pieces to add something a little different that'll get heads turning.

Flowy Mdi Dress // Midi Dress with Belt // Open Back Midi Dress


This is Zara's sister brand you never knew existed and if you love Zara then this is where you'll find a more mature, sophisticated take on the Zara style you already love.  Keep an eye on their collections because they have some great designer dupes too.

Pleated Trousers / Pearl Strap Sandals // Belted Kaftan 


Take one look at Loéil's collection and you'll see the beautiful craftsmanship of all their stunning pieces.  A gorgeous range of minimal silhouettes with feminine details each harmoniously complimenting one another.  Stunning one of a kind pieces created using the finest fabrics and affordable luxury you can appreciate for years to come.

Maisle Skirt // Roulette Knit // Jeremiah Top


Born from a love of vintage and Parisian style this brand produces feminine pieces that'll fit right into your current wardrobe.  This label started its journey on eBay and is now the place to find super chic, affordable clothing.

Antonia Blouse // Courtney Dress // Gaspard Jumper


A brand created by two best friends, Barbara & Sharon, and their love for fashion.  Clothing made for women by women.  Expect to see lots of florals, prints and solid colours on effortless, easy to wear pieces.  The place to shop for elevated staples and the perfect chic wardrobe.